The Tories’ Defeat: Too Close to Reform, Too Far from Revival

Dr Maurizio Bragagni OBE
3 min readJul 6, 2024

In the wake of a crushing electoral defeat, the Conservative Party finds itself at a critical juncture. Boris Johnson’s recent admonition against merging with Reform UK highlights a pivotal reason for the Tories’ downfall: their identity crisis. The Conservatives, once the paragon of political adaptability, have lost their distinctiveness by mirroring Reform UK’s policies and rhetoric too closely, leading to a significant erosion of their voter base.

Nigel Farage’s Reform UK, with its populist and often controversial stances, has siphoned off a substantial portion of traditional Conservative voters, especially in the so-called “Red Wall” constituencies. In these areas, the Reform candidate successfully split the right-wing vote, allowing Labour to secure victories that would have otherwise been unlikely. The fragmentation of the conservative vote in these crucial battlegrounds was a significant factor in Labour’s resurgence.

However, the electoral damage was not confined to the Red Wall. Across approximately 50 constituencies, disillusioned Conservative voters shifted their allegiance to the Liberal Democrats. Shropshire North exemplified this trend, experiencing the largest swing from the Conservatives to the Liberal Democrats. Here, and in other similar areas, the Liberal Democrats capitalized on the Tory…

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Dr Maurizio Bragagni OBE
Dr Maurizio Bragagni OBE

Written by Dr Maurizio Bragagni OBE

Author, Speaker, Hon. Consul @consolatorsmuk San Marino in U.K. NED @esharelife @IECstandards MSB member @BayesBSchool Hon. Sen. Vis. Fellow

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