MB/KM/20201004–1 10th April 2020

Dear Friends, colleagues, comrades,

God calls all of us, all human being to share the same destiny and sky. We can pretend to be different one of the other, and bring culture excuse, but the human heart is identical. It was the same from the prehistoric man, to the homo sapiens, it is the same now from the Italian to the British, the Japanese, Indian, Chinese, etc.

We desire the same thing, at the same time, at the same moment; to end this pandemic, to move on, to go back to life.

For one of the few time in human history, all the world and his people are experiencing the same sense of belonging to the Mistery, and tare making the same questions: Why? What do you want to tell us? What did we do wrong?

I do not pretend to answer these questions, and I wish that all of us make treasure of this experience and bring them with us on the fowling years.

It is time to recognize we must change our approach to business and life. We cannot carry on as we have done in the last 200 years.

No one country can fight this on its own. Because we have global standards that ventilators will work anywhere in the world. We can’t divide people. This is humanity’s problem. If we don’t work and work together, we won’t get out from under. We must help people to keep doing what they’re doing, to stay safe, to stay well.

I am sure together we will pass thought all of this. Tomorrow we will celebrate for the 2020 times the sacrify of Christ in Jerusalem happened 2020 years ago. We will remember the death and resurrection of Jesu Christ; this is the essence of the Christian faith. Hope does not mean everything will be fine; hope means everything has a meaning. Christ, after three days raised again by the grave. Soon this pandemic will end.

However, we must not forgive the questions raised during this time, as we must not forget the heroes of this battle.

I hope you will consider my appeal to widen the thanks and the awareness of those unsung heroes who, every day, are helping save our world.

It has never been more critical for people to feel connected, to feel part of the shared movement to beat the Coronavirus and to have their efforts recognized and valued.

If the UK’s rallying call for self-isolation and social distancing compliance, support and a united front against COVID 19 is to retain its traction, then we have to recognize that, while protecting the NHS is key, so is thanking those who are keeping our healthcare and other vital services going.

They are the unsung heroes, and they are essential to winning this battle. More than that, they have to be seen as such by other citizens who may question what it is they’re doing and why.

It is important that everyone now understands that we can only maintain a strong frontline if we have a robust, committed and dedicated support system — and we are very, very fortunate in the calibre of people keeping their heads and doing their jobs.

Every supermarket delivery driver or shop worker, every utilities employee, every public transport colleague, every manufacturing and technology company producing essential parts and materials for everything from medical equipment to communications systems, every infrastructure organization staff member carrying out critical maintenance, every refuse collector or postal worker. There are more. They know who they are. We are deeply grateful. We need to tell them so they can hear it — and so their friends, neighbours, family and strangers hear it too.

The truth is these incredible people, these other front-liners, operate at the shoulder of the NHS. It is thanks to them we still have some semblance of normality, services that work and something to look forward to returning to. If the power goes off, there’s no hope for those in hospital on a ventilator, and there’s little to stop people questioning why they should stay at home in untenable conditions.

I have said before that staying connected, keeping the country, and the world, together is paramount. Broadband and telecommunications, freight, transportation, manufacturing. My business is a cable manufacturer. Much of the things our culture and lifestyle are built around require cable.

The Civil Contingency Act may not have envisaged a challenge of this scale, but it was put in place to ensure that the jobs we can’t stop, go on. What we must do is provide the people doing them are protected and valued. During WWII, women driving buses and working in factories in cities knew that what they were doing was essential to keep the country on its feet. We aren’t at the whim of dropping bombs. We know how and what to do to protect ourselves, we need to make sure the PPE is first class, readily available and its use clearly understood by those unaccustomed to working with it.

There is a risk. We are all at risk, but it is manageable — if everyone really understands the threat and why they’re being asked to make sacrifices. Covid 19 is not to be underestimated, and the young and the fit are not invulnerable. We share responsibility.

This isn’t the first health challenge the world has faced, but people have to change their behaviours too. We have to find courage; we have to quickly learn to become accustomed to doing things a different way. We can’t hide inside our homes forever, but the quickest way outside is to comply, prepare, be aware and develop the habit of protecting ourselves and others automatically.

And in the background to all of this, there are those people, finding the courage, every day. Yes, nurses, doctors, porters, cleaners, hospital administration and canteen workers and, yes, the people who are making it possible for us to stay in our homes.

Our beloved health service workers must be joined in our thoughts and our thanks by those working to support them at work and us in our homes.

We are surviving because we live in a global market, and that market is still functioning. A 3D printer can build a ventilator — but it can only do it if there is the broadband of sufficient speed and cable to connect it.

Let make treasure of this moment, and never forget together we can do it, along we will pass thought this situation, and soon we will back to our life, but let do not forget the friends died, and all the losses, let build a bright future together, starting from the memory of all these moments lived and shared.

I wish you a Happy Easter.

Dr Maurizio Bragagni

CEO Tratos Limited

Father of four. Consul @consolatorsmuk CEO of @Tratosgroup & @eShareLife Chairman. @CassBusiness MBA.